Description
Straight Up by Icon Hair Cosmetics
Straight up is a thermal protection spray provides an invisible barrier when using hair dryers, straight irons and tongs.
Straight Up Brand
Icon Hair Cosmetics
WORD FROM ICON
MADE WITH LOVE… More than 30 years intensive research and development combined with experience in the professional hair industry was the motivation behind Icon Hair Cosmetics.
Founded in 1999 by Gerhard and Dalene Theron a unique brand was built on a heritage of knowledge.
Icon has gone from strength to strength in producing and marketing a top range of professional products. They have used their skills, knowledge and expertise to bring a product that is on par with international brands. Icon is dedicated to endeavour all efforts to secure a professional hair care range.
They formed a partnership with Italy’s Lisap to ensure that they are in reach of the world’s most advanced labs for numerous and innovative quality products. It is clear to see how their passion has made Lisap a company with a remarkable reputation.
Icon is proudly associated not only with international contacts, but also with the national talent in the form of skilled hairdressers. In this partnership we are all in the path of prosperity with a mutual goal to retain and maintain the respect of the international hairdressing trade.
The phenomenal growth, which Icon has shown during the past few years, would not have been possible without the loyal support from all our clients.
Icon Hair Cosmetics Vision
OUR DREAM… Icon is passionate about hair, innovative design and creativity. We strive to accommodate each stylist’s desire to be the leader in hair technology. Our goal is to create the benchmark in quality products and services.
Icon Hair Cosmetics Mission
ICON FIRMLY BELIEVES IN… Excellent service. Supplying top quality products. Educating the market in a professional manner. Servicing our clients with absolute honesty and integrity.
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